Here are 2 useful Free reports relating to online marketing I would like to share with you.
“Improve Your Quality Score for Better PPC Results – FREE Quality Score Toolkit“
With WordStream’s Free Quality Score Toolkit, you’ll have the resources you need to improve your Quality Scores, so you can reach more people while lowering costs.
This free toolkit includes:
- Quality Score White Paper: Learn how Quality Score is calculated, why it’s important and how to optimize your campaigns for the highest score.
- Quality Score Worksheet: Plug in some key numbers to get a full analysis of your AdWords account from a Quality Score perspective. You’ll get a fast, easy, visual overview of how your campaigns are performing and what needs improvement.
- Quality Score Cheat Sheet: All the information you’ll need to master Quality Score.
Format: Download, you will receive a link to download this guide after registration.
A Marketers Guide to Preventing Online Brand Scams
Learn how you can stop scammers from robbing your brand.
Online brand abuse is a costly problem for marketers everywhere. Many don’t even realize that their web traffic and sales are being snatched right out from under them.
The annual losses may surprise you:
- 14 Percent of branded searches lead to sites other than the brand owners
- $135 Billion in counterfeit and pirated goods are sold annually
- $1 Billion is lost each year due to web traffic theft caused by cybersquatting – the unauthorized use of trademarks in URLs
But there’s a way to fight brand abuse and recoup millions of dollars in lost revenue due to the interception of web traffic and other online brand scams.