Hi everyone, I would like to share another useful e-marketing guide with you. Video is probably the most effective tool for non-profit organizations, as you can relate real stories and examples in a short video. This guide has multiple strategies for you to use YouTube.

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“Using YouTube: From Consumption to Production“

There are two sides to the YouTube coin: consumption and production.

YouTube is unique from most other forms of media because it allows people using the service to both view content and create it. Becoming a content creator doesn’t require any special permission.

This 24 page guide will be dealing with both sides of the YouTube coin.

Since each is separate from the other you will find that some chapters deal almost entirely with content consumption while other chapters deal almost entirely with content production.

Those looking for information about YouTube’s web interface as well as alternative ways to access the site should focus on Chapters 2 and 3, while those looking for more information on how to create, manage and promote videos should refer to Chapters 4 and 5.

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