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Category Archives: Smart Marketing

Free Marketing Guide: How to Attract Customers with Facebook

09 Sep

Hi everyone, I would like to share this eBook with you. Facebook has been rolling out a lot of new applications which can help you to connect with customers.

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“How to Attract Customers with Facebook“

A guide to optimizing your Facebook presence for more leads and sales.

67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 950 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet?

Learn how to increase the ROI of your Facebook efforts and attract leads and customers through your campaigns. This eBook will walk you through the steps of planning, implementing, and measuring a successful organic and paid Facebook strategy.

After reading this eBook, you will be able to:

  • Plan out a successful Facebook marketing campaign
  • Segment your audience for best results
  • Allocate budget aligned with your business’s goals
  • Analyze the success of your campaign in order to make improvements

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Posted by on September 9, 2012 in Smart Marketing

 

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Smart Marketing Guide: Get into Google+

05 Sep

Hi everyone, I would like to share this Free Guide with you. Google+ has been expanding its influence in the world of online marketing, but many businesses remain unsure about what they can do with Google+, this guide can help you to implement strategies relating to Google+

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“Get into Google+“

Perhaps you were a founding member of MySpace. Maybe you’re a Facebook power user, or maybe you’ve just started to explore the world of social media.

Either way, you have probably wondered, “Why should I sign up for Google+?” The answer is simple: Google.

You may have heard of them. Even if you already have other social networking accounts, you should sign up for Google+ simply because Google is going to be around for a very long time.

It’s almost impossible to avoid using Google products in your online life. Joining Google+ means you will be poised to take advantage of all that Google has to offer.

From personalized search results to instant photo uploads, you will soon see the value of Google+ even beyond its main benefit: sharing and discovering content that you are interested in.

Being familiar with Google+ and how it works is a good idea – and not just for your online social life.

Increasingly, employers are hiring people who are comfortable using the Internet and social media – including Google+.

Whatever your reason for joining Google+, you won’t regret being familiar with the Internet giant’s social network.

Format: Download, you will receive a link to download this guide after registration.

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Posted by on September 5, 2012 in Smart Marketing

 

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Free Marketing Guide: The Principles of Beautiful Web Design – 85 Page Preview

21 Aug

Hi everyone, a beautiful website is a very good starting point for a successful marketing campaign – here is a Free 85 Page Preview of this eGuide.

“The Principles of Beautiful Web Design–Free 85 Page Preview“

Clipart, Comic Sans, and clashing colors … If any of these fail to make you cringe, this book will teach you why they’re design no-no’s.

SitePoint’s best-selling design book, The Principles of Beautiful Web Design, has been revamped to cater to a variety of web professionals without a graphic design or art school background.

The second edition of The Principles of Beautiful Web Design has been expanded and revised, and is illustrated with full-color examples. It’s an easy-to-follow guide that will lead you through the process of creating great designs from start to finish.

You’ll learn how to:

  • Apply color effectively and develop killer color schemes
  • Construct practical layout foundations using whitespace and grids
  • Use textures – point, line, shape, volume, depth, and pattern
  • Master the art of typography to make dull websites dazzle
  • Choose, edit, and position imagery effectively
  • Design confidently for mobile devices
  • See into the future of web fonts, including @font-face

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Posted by on August 21, 2012 in Smart Marketing

 

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Free Branding Guide: Protect Your Brand in Social Media and More

18 Aug

Hi everyone, I would like to share this Free Guide with you. Social Media can be a highly effective platform to promote your brand, but it can also damage your branding. This guide explains key strategies to protect branding.

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“Top Strategies for 2012: Protect Your Brand in Social Media and More!“

Do you have the right online brand protection strategy in place for 2012?

Now is the time to get proactive on developing a solid online brand protection strategy that will safeguard marketing investments, revenues, and most importantly, customer trust for 2012.

Download this brief, easy-to-read guide to the “Top Strategies for 2012: Protect Your Brand in Social Media and More!” and learn how to further strengthen the brand equity and customer loyalty you’ve worked so hard to build.

With this quick, complimentary checklist, you’ll learn:

  • How brand abuse impacts your business–and why a cross-functional team is essential to address it
  • Why it’s important to monitor and address affiliate and reseller abuse
  • How and where to focus your brand protection efforts for the greatest impact
  • And, many more key tips for 2012

Brandjackers are upping their game, are you? Don’t wait, start strategizing for 2012 now!

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Posted by on August 18, 2012 in Smart Marketing

 

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Free ebook: The Essential Marketing Automation Handbook

08 Aug

Hi everyone, I would like to share this ebook with you. Marketing automation is a highly effective strategy to implement as it can provide significant opportunities rapidly. This ebook provides 15 steps analysis.

“The Essential Marketing Automation Handbook“

Learn 15 crucial steps to successful B2B Marketing Automation.

In today’s B2B market, where the customer has access to volumes of infor­mation surrounding their purchase decision, there’s been a major shift in the selling paradigm-a shift that all but eliminates “selling” from the process.

Now Sales and Marketing professionals must insert themselves into the custom­er’s purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.

B2B automated lead nurturing is comprised of three primary components-lead scoring, valuable content and dynamic messaging, all driven by pros­pects’ behavior and profile.

In a B2B environment, nurturing programs have one goal in mind-delivering interested, qualified leads to Sales in real time.

This eBook will give you the fifteen crucial steps needed to ensure success in developing:

  • Effective lead scoring
  • Appropriate, engaging content for each step in the sales cycle
  • Proven techniques for creating and optimizing B2B lead nurturing programs

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Posted by on August 8, 2012 in Smart Marketing

 

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Free Guide: Social Media Marketing Tips for Business Success

06 Aug

Hi everyone, I would like to share this guide with you. This is a useful white paper which provide various tips about setting up social media marketing program.

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“Social Media Marketing Tips for Business Success!“

Download this free social media marketing white paper that will provide useful tips about how to improve your overall business social media marketing program.

Written by SEO expert and Brick Marketing Founder Nick Stamoulis.

Download this free social media marketing white paper to learn more!

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Posted by on August 6, 2012 in Smart Marketing

 

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Free Presentation: 60 Social Media Ideas in 60 Minutes

06 Aug

Hi everyone, I would like to share this on-demand presentation with you. This presentation covers 60 social media ideas.

One of the first things that most people ask after they attend one of MarketingSavant’s social media strategy workshops or webinars is “now what?”.

Not that their strategy isn’t enough, in fact, it’s likely great, but strategy alone won’t get you down the road with social media marketing.

Often times we need a few ideas to jumpstart our program, revitalize a stalled social media program or to take our existing great work to the next level.

In the 60 Social Media Marketing & Promotion Ideas in 60 Minutes presentation, MarketingSavant will take a “social media lightning round” approach and cover 60 real world promotional ideas that you can use in social media.

This is really geared for just about anyone.

B2B marketers will find ideas, local retailers will find ideas, non-profits will walk away with something and even government agencies might learn something about connecting with their communities through social media.

Recommended For:

1. Marketing agencies and consultants – you can demonstrate these to your clients and also study strategies involved.

2. Decision makers – you can use strategies demonstrated in this presentation.

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Posted by on August 6, 2012 in Smart Marketing

 

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Free Guide: Marketing Wisdom for 2012, over 50 pages

28 Jul

Hi everyone, I would like to share this guide with you. The best way to find strategies is by studying what others have done and if they are relevant to you. This guide includes many useful real-life examples others have used.

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“Marketing Wisdom for 2012“

Real-life stories of success and lessons learned from the MarketingSherpa community.

The Wisdom Report represents all that is good in today’s community of marketers – an ever present desire to learn, a willingness to put into practice new and proven marketing strategies and tactics, and a belief that sharing your successes with other marketers benefits everyone.

Three critical areas of their marketing were evaluated – top of the funnel, middle of the funnel and analytics.

What the factoids in the Wisdom Report show is how marketers are doing in terms of their ability to fill the top of the sales and marketing funnel, how effective they are at converting traffic into leads and leads into customers, and how good they are at measuring their successes and failures.

Format: Download, you will receive a link to download this guide after registration.

Download issues: Please leave a comment under this page if you experience download issues.

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Posted by on July 28, 2012 in Smart Marketing

 

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Free Guide: All Aboard the Pinterest Train

24 Jul

Pinterest is taking everyone by storm, lots of photo-bloggers and businesses are using Pinterest to promote their ideas and opportunities. This is a complete guide with lots of strategies and tips.

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“All Aboard the Pinterest Train: Your Express Track to Powerful Marketing on Pinterest“

The Pinterest craze is sweeping the Internet at an alarming rate. Not only are new subscribers piling up by the millions, users are spending an astronomical amount of time on the site.

A recent stat showed that Pinterest generates more monthly usage than Twitter, LinkedIn, and Google+ combined!

Whether you’re already Pinning like crazy and suffering from Pinsomnia or just exploring how Pinterest might be relevant for your business, somewhere in this 40-page eBook, you’ll find ideas, answers and a bit of Pinspiration on how Pinterest is helping businesses just like yours take social media to the next level on the fastest-growing new social media platform.

In this complete eBook on using Pinterest for social media marketing, you’ll learn:

  • What makes Pinterest so addicting?
  • How does Pinterest work for marketers?
  • How to use Pinterest in your marketing.
  • Pinterest tips & tricks.
  • How to use Pinterest in promotions and contests.
  • Using Pinterest to drive e-commerce sales.
  • Unique uses for Pinterest in marketing.
  • Case studies of leading businesses using Pinterest.

Format: Download, you will receive a link to download this guide after registration.

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Posted by on July 24, 2012 in Smart Marketing

 

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Free eGuide: The B2B Marketer’s Roadmap to SEO Success

21 Jul

Hi everyone, here is a useful Free eGuide relating design & implementing a successful SEO campaign for B2B marketers. It is useful for business decision maker and agency.

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“The B2B Marketers’ Roadmap to SEO Success“

With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads.

This kit contains:

  • A step-by-step strategic guide for approaching SEO
  • Key resources to help you with each step of your journey including their best:
    • White papers and how-to guides
    • Tip sheets
    • Research studies
    • Webinars
    • Articles
    • Ideas on great tools for all stages of your journey

Format: Download, you will receive a link to download this guide after registration.

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Second Report: 7 Steps to Managing SEO During Site Redesign

Considering a site redesign? If so, you’re probably contemplating all of the potential benefits that a redesigned site will have on your inbound marketing program.

Perhaps your goal is to achieve an easier to use or navigate website, or to migrate to a new CMS in order to scale production and publication of new content. Perhaps the intent of your redesign is to give your presence a much-needed facelift.

This guide, “Seven Steps for Stellar SEO During a Site Redesign” will teach you how to:

  • Plan your site redesign for SEO success
  • Preserve your authority and avoid common mistakes
  • Seize redesign opportunity to build for growth and scale
  • And, much more…

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Posted by on July 21, 2012 in Smart Marketing

 

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