Hi everyone, I would like to share this eBook relating to B2B Marketing and Sales. This eBook provides 15 strategies that can be adopted in any B2B campaign.
“The Essential Marketing Automation Handbook“
Learn 15 crucial steps to successful B2B Marketing Automation.
In today’s B2B market, where the customer has access to volumes of infor mation surrounding their purchase decision, there’s been a major shift in the selling paradigm-a shift that all but eliminates “selling” from the process.
Now Sales and Marketing professionals must insert themselves into the custom er’s purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.
B2B automated lead nurturing is comprised of three primary components-lead scoring, valuable content and dynamic messaging, all driven by pros pects’ behavior and profile. In a B2B environment, nurturing programs have one goal in mind-delivering interested, qualified leads to Sales in real time.
This eBook will give you the fifteen crucial steps needed to ensure success in developing:
- Effective lead scoring
- Appropriate, engaging content for each step in the sales cycle
- Proven techniques for creating and optimizing B2B lead nurturing programs
Format: Download, you will receive a link to download this eBook after registration
Other Useful Information
“Social Media Marketing: How to Build a Socially Armed Team“
Where to start, what you need, and how to get organized.
It’s not only the responsibility of the marketing department to engage customers anymore, it’s the entire organizations responsibility, and social media has made consumers even more accessible.
“The Essentials of Sales Force Management – February 2012 Edition“
Download this kit to learn everything you need to know about sales force management.
The Essentials of Sales Force Management – February 2012 Edition brings together the latest in information, coverage of important developments, and expert commentary to help with your sales force management related decisions.