Hi everyone, I would like to share this ebook with you. Marketing automation is a highly effective strategy to implement as it can provide significant opportunities rapidly. This ebook provides 15 steps analysis.
“The Essential Marketing Automation Handbook“
Learn 15 crucial steps to successful B2B Marketing Automation.
In today’s B2B market, where the customer has access to volumes of information surrounding their purchase decision, there’s been a major shift in the selling paradigm-a shift that all but eliminates “selling” from the process.
Now Sales and Marketing professionals must insert themselves into the customer’s purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.
B2B automated lead nurturing is comprised of three primary components-lead scoring, valuable content and dynamic messaging, all driven by prospects’ behavior and profile.
In a B2B environment, nurturing programs have one goal in mind-delivering interested, qualified leads to Sales in real time.
This eBook will give you the fifteen crucial steps needed to ensure success in developing:
- Effective lead scoring
- Appropriate, engaging content for each step in the sales cycle
- Proven techniques for creating and optimizing B2B lead nurturing programs
Format: Download, you will receive a link to download this guide after registration.